Buy Now, Pay Later Strategy

For some years now, large stores have been offering their customers the possibility of dividing the payment for their products in installments. These stores, or most of them, are usually aimed at the Millennial audience.

Every year, this audience becomes less young and their needs change, for example: they become independent, they get married, start a family, etc. In addition to growing in the workplace, their income levels are gradually increasing, as is the interest in seeking suitable funding. In conclusion, it's the combination of your needs and spending capacity.

Nowadays, what most people want when buying is for the process to be quick, easy and accessible to everyone. At Cleo, in addition to offering the above, consumers have a deadline to pay for their products without needing credit cards. We offer consumers an experience similar to buying products in a physical store, how? The consumer receives their products, verifies that they are indeed what they expected and will have the payment period they chose at the time of purchase. These deadlines are:

• Pay in 3 parts: Divide the payment into 3 parts (3 months), with a small monthly charge to pay for your purchase.
  
• Pay in 30 days: You have up to 30 days to pay for your products with a small charge on the total purchase.
  
• Pay in 14 days: You have up to 14 days to pay for your products, without interest or extra charges.

At Cleo we work under high safety standards, we also have Floid so that the approval of the purchase is done instantly.